/* ==========================================================================
   M3 HUB · MINHA MARCA MILIONÁRIA — design system
   Paleta: vermelho M3 + warm off-white + charcoal · Playfair + Inter
   ========================================================================== */

:root{
  /* Brand colors */
  --m3:#E8230A;
  --m3-dark:#C41A05;
  --m3-light:#FF4426;
  --m3-soft:rgba(232,35,10,.08);
  --m3-warm:#FBE8E2;

  /* Neutrals (warm tones — não pode ter cinza frio) */
  --bg:#FBF9F4;
  --bg-deep:#F5F1E8;
  --bg-soft:#fff;
  --ink:#1a1410;
  --ink-soft:#3a3530;
  --text:#4a3f33;
  --text-mute:#7a6f63;
  --line:rgba(26,20,16,.1);
  --line-soft:rgba(26,20,16,.05);

  /* Type */
  --font-serif: 'Playfair Display', Georgia, serif;
  --font-sans: 'Inter', system-ui, -apple-system, 'Segoe UI', sans-serif;

  /* Layout */
  --container: 1200px;
  --container-narrow: 760px;

  /* Radius / shadows */
  --r-sm:6px;
  --r:14px;
  --r-lg:24px;
  --shadow-sm: 0 1px 2px rgba(26,20,16,.06);
  --shadow: 0 8px 24px rgba(26,20,16,.08);
  --shadow-lg: 0 24px 56px rgba(26,20,16,.12);

  --t: 280ms cubic-bezier(.2,.8,.2,1);
}

/* ----- Reset ----- */
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  margin:0;
  font-family:var(--font-sans);
  font-size:17px;
  line-height:1.65;
  color:var(--text);
  background:var(--bg);
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}
img,svg{display:block;max-width:100%;height:auto}
a{color:var(--m3);text-decoration:none}
button{font:inherit;cursor:pointer;border:0;background:transparent}

h1,h2,h3,h4{
  font-family:var(--font-serif);
  font-weight:500;
  line-height:1.1;
  margin:0 0 .5em;
  color:var(--ink);
  letter-spacing:-.01em;
}
h1{font-size:clamp(2.4rem, 4.5vw + 1rem, 5rem); font-weight:400; letter-spacing:-.02em}
h2{font-size:clamp(2rem, 2.4vw + 1rem, 3.2rem); font-weight:400}
h3{font-size:clamp(1.4rem, 1vw + .8rem, 1.8rem); font-weight:500}
h4{font-size:1.15rem; font-weight:600; font-family:var(--font-sans); letter-spacing:.01em}

p{margin:0 0 1em}
em{font-style:italic;color:var(--m3-dark)}
strong{font-weight:600;color:var(--ink)}

.container{max-width:var(--container);margin:0 auto;padding:0 max(5vw,24px)}
.container-narrow{max-width:var(--container-narrow);margin:0 auto;padding:0 max(5vw,24px)}

.skip{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.skip:focus{position:fixed;left:16px;top:16px;width:auto;height:auto;padding:12px 20px;background:var(--m3);color:#fff;border-radius:6px;z-index:9999}

/* ===================== NAV ===================== */
nav.site-nav{
  position:fixed;top:0;left:0;right:0;z-index:100;
  padding:16px max(5vw,24px);
  display:flex;align-items:center;justify-content:space-between;gap:24px;
  background:rgba(251,249,244,.92);
  backdrop-filter:blur(16px);
  -webkit-backdrop-filter:blur(16px);
  border-bottom:1px solid var(--line);
  transition:padding var(--t);
}
nav.site-nav .brand{display:flex;align-items:center;gap:12px;flex:none}
nav.site-nav .brand img{height:36px;width:auto}
nav.site-nav ul{display:flex;gap:32px;list-style:none;margin:0;padding:0}
nav.site-nav ul a{
  font-size:.85rem;font-weight:500;
  color:var(--ink-soft);
  letter-spacing:.02em;
  transition:color var(--t);
}
nav.site-nav ul a:hover{color:var(--m3)}
.menu-toggle{display:none;padding:8px;color:var(--ink)}
.menu-toggle svg{width:26px;height:26px}

@media(max-width:920px){
  nav.site-nav ul{
    position:absolute;top:100%;left:0;right:0;
    flex-direction:column;align-items:stretch;gap:0;
    background:rgba(251,249,244,.98);backdrop-filter:blur(16px);
    padding:8px max(5vw,24px) 16px;
    border-bottom:1px solid var(--line);
    transform:translateY(-12px);opacity:0;pointer-events:none;
    transition:all var(--t);
    box-shadow:var(--shadow);
  }
  nav.site-nav ul.is-open{transform:translateY(0);opacity:1;pointer-events:auto}
  nav.site-nav ul a{padding:14px 0;border-bottom:1px solid var(--line-soft);font-size:1rem}
  nav.site-nav ul a:last-child{border-bottom:0}
  .menu-toggle{display:inline-flex}
  nav.site-nav .brand img{height:30px}
}

/* ===================== BUTTONS ===================== */
.btn{
  display:inline-flex;align-items:center;gap:10px;
  padding:16px 32px;
  font-size:.95rem;font-weight:600;font-family:var(--font-sans);
  border-radius:999px;border:1.5px solid transparent;
  transition:all var(--t);
  text-decoration:none;cursor:pointer;
  letter-spacing:.01em;
  white-space:nowrap;
}
.btn svg{width:18px;height:18px}
.btn-primary{
  background:var(--m3);color:#fff;border-color:var(--m3);
  box-shadow:0 6px 20px rgba(232,35,10,.32);
}
.btn-primary:hover{
  background:var(--m3-dark);border-color:var(--m3-dark);color:#fff;
  transform:translateY(-2px);
  box-shadow:0 12px 28px rgba(232,35,10,.4);
}
.btn-ghost{background:transparent;color:var(--ink);border-color:var(--line)}
.btn-ghost:hover{border-color:var(--ink);color:var(--ink)}
.btn-dark{background:var(--ink);color:var(--bg);border-color:var(--ink)}
.btn-dark:hover{background:#000;color:#fff}
.btn-lg{padding:18px 40px;font-size:1rem}
.btn-sm{padding:10px 22px;font-size:.82rem}

/* ===================== EYEBROW / TAGS ===================== */
.eyebrow{
  display:inline-block;
  font-size:.78rem;font-weight:600;
  letter-spacing:.18em;text-transform:uppercase;
  color:var(--m3);
  padding:6px 14px;
  border:1px solid rgba(232,35,10,.3);
  border-radius:999px;
  background:rgba(232,35,10,.04);
  margin-bottom:24px;
}
.eyebrow--ink{color:var(--ink-soft);border-color:var(--line);background:transparent}

/* ===================== HERO ===================== */
.hero{
  position:relative;
  padding:160px max(5vw,24px) 120px;
  background:
    radial-gradient(ellipse at top right, rgba(232,35,10,.08), transparent 60%),
    radial-gradient(ellipse at bottom left, rgba(232,35,10,.05), transparent 60%),
    var(--bg);
  overflow:hidden;
  text-align:center;
}
.hero::before{
  content:'';
  position:absolute;top:120px;right:-100px;
  width:340px;height:340px;border-radius:50%;
  background:radial-gradient(circle,rgba(232,35,10,.12),transparent 70%);
  pointer-events:none;
}
.hero-inner{
  position:relative;z-index:2;
  max-width:920px;margin:0 auto;
}
.hero h1{
  margin-bottom:32px;
  font-size:clamp(2.6rem, 5.5vw + 1rem, 6rem);
  font-weight:400;
  letter-spacing:-.025em;
  line-height:1.05;
}
.hero h1 em{
  font-style:italic;
  color:var(--m3);
  display:block;
  margin-top:.1em;
}
.hero-lead{
  font-size:clamp(1.05rem,.6vw + 1rem,1.35rem);
  color:var(--text);
  max-width:640px;
  margin:0 auto 44px;
  line-height:1.55;
  font-weight:300;
}
.hero-cta{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;margin-bottom:60px}
.hero-stats{
  display:flex;justify-content:center;flex-wrap:wrap;
  gap:48px 64px;
  padding-top:48px;
  border-top:1px solid var(--line);
}
.hero-stat{text-align:center}
.hero-stat .num{
  font-family:var(--font-serif);
  font-size:clamp(1.8rem,2vw + 1rem,3rem);
  font-weight:400;
  color:var(--m3);
  line-height:1;
  display:block;margin-bottom:6px;
}
.hero-stat .label{
  font-size:.78rem;font-weight:500;
  letter-spacing:.12em;text-transform:uppercase;
  color:var(--text-mute);
}

@media(max-width:700px){
  .hero{padding:120px 24px 80px}
  .hero-stats{gap:28px 36px;padding-top:32px}
}

/* ===================== SECTION BASES ===================== */
.section{padding:120px 0;position:relative}
.section--bg{background:var(--bg)}
.section--soft{background:var(--bg-deep)}
.section--ink{background:var(--ink);color:var(--bg)}
.section--ink h1,.section--ink h2,.section--ink h3,.section--ink h4{color:var(--bg)}
.section--ink p{color:rgba(251,249,244,.8)}
.section--ink em{color:var(--m3-light)}
.section--ink strong{color:var(--bg)}
.section--m3{
  background:linear-gradient(135deg,var(--m3) 0%, var(--m3-dark) 100%);
  color:#fff;
}
.section--m3 h2{color:#fff}
.section--m3 p{color:rgba(255,255,255,.95)}

.section-head{text-align:center;max-width:760px;margin:0 auto 80px}
.section-head h2{margin-bottom:18px}
.section-head p{
  font-size:1.1rem;color:var(--text);
  font-weight:300;line-height:1.6;
}
.section--ink .section-head p{color:rgba(251,249,244,.78)}

@media(max-width:700px){
  .section{padding:80px 0}
  .section-head{margin-bottom:56px}
}

/* ===================== PERSONAS (4 cards) ===================== */
.personas{
  display:grid;
  grid-template-columns:repeat(auto-fit,minmax(260px,1fr));
  gap:20px;
}
.persona-card{
  background:var(--bg-soft);
  border:1px solid var(--line);
  border-radius:var(--r);
  padding:36px 28px 32px;
  transition:all var(--t);
  position:relative;
  overflow:hidden;
}
.persona-card::before{
  content:'';position:absolute;top:0;left:0;right:0;height:3px;
  background:var(--m3);transform:scaleX(0);transform-origin:left;
  transition:transform var(--t);
}
.persona-card:hover{
  transform:translateY(-4px);
  border-color:var(--m3);
  box-shadow:var(--shadow-lg);
}
.persona-card:hover::before{transform:scaleX(1)}
.persona-icon{
  width:56px;height:56px;
  display:grid;place-items:center;
  background:var(--m3-soft);
  color:var(--m3);
  border-radius:14px;
  margin-bottom:24px;
  font-size:1.6rem;
}
.persona-card h3{margin-bottom:12px;font-size:1.4rem}
.persona-card p{color:var(--text);margin-bottom:0;font-size:.95rem;line-height:1.6}
.persona-tag{
  display:inline-block;
  font-size:.72rem;font-weight:600;
  letter-spacing:.15em;text-transform:uppercase;
  color:var(--m3);margin-bottom:14px;
}

/* ===================== TIMELINE (História do Paulo) ===================== */
.timeline{
  position:relative;
  max-width:760px;margin:0 auto;
  padding-left:40px;
}
.timeline::before{
  content:'';position:absolute;top:8px;bottom:8px;left:14px;
  width:2px;background:var(--line);
}
.timeline-item{position:relative;padding-bottom:40px}
.timeline-item:last-child{padding-bottom:0}
.timeline-item::before{
  content:'';position:absolute;top:6px;left:-32px;
  width:14px;height:14px;background:var(--m3);
  border-radius:50%;
  border:3px solid var(--bg);
  box-shadow:0 0 0 1px var(--m3);
}
.timeline-year{
  font-family:var(--font-serif);
  font-size:1.4rem;font-weight:500;
  color:var(--m3);
  line-height:1;margin-bottom:8px;
  display:block;
}
.timeline-item h4{margin:0 0 6px;font-size:1.1rem}
.timeline-item p{color:var(--text);margin:0;font-size:.95rem}

@media(max-width:560px){
  .timeline{padding-left:32px}
  .timeline::before{left:10px}
  .timeline-item::before{left:-28px;width:12px;height:12px}
}

/* ===================== STEPS (6 etapas) ===================== */
.steps-list{
  display:grid;
  gap:18px;
  max-width:920px;margin:0 auto;
}
.step{
  display:grid;
  grid-template-columns:80px 1fr auto;
  align-items:center;
  gap:24px;
  padding:28px 32px;
  background:var(--bg-soft);
  border:1px solid var(--line);
  border-radius:var(--r);
  transition:all var(--t);
}
.step:hover{
  transform:translateX(4px);
  border-color:var(--m3);
  box-shadow:var(--shadow);
}
.step-num{
  font-family:var(--font-serif);
  font-size:2.4rem;font-weight:400;
  color:var(--m3);
  line-height:1;
}
.step h4{margin:0 0 4px;font-size:1.15rem;color:var(--ink)}
.step p{margin:0;font-size:.92rem;color:var(--text)}
.step-time{
  font-size:.72rem;font-weight:600;
  letter-spacing:.12em;text-transform:uppercase;
  color:var(--text-mute);
  white-space:nowrap;
}

@media(max-width:640px){
  .step{grid-template-columns:50px 1fr;gap:18px;padding:22px 22px}
  .step-num{font-size:1.8rem}
  .step-time{display:none}
}

/* ===================== CATALOG (Categorias) ===================== */
.catalog{
  display:grid;
  grid-template-columns:repeat(auto-fit,minmax(200px,1fr));
  gap:14px;
}
.catalog-item{
  background:var(--bg-soft);
  border:1px solid var(--line);
  border-radius:10px;
  padding:18px 22px;
  display:flex;align-items:center;gap:12px;
  transition:all var(--t);
  font-size:.92rem;
  color:var(--ink-soft);
}
.catalog-item:hover{
  border-color:var(--m3);
  background:var(--m3-soft);
  transform:translateY(-2px);
}
.catalog-item .ic{
  font-size:1.4rem;flex-shrink:0;
  filter:saturate(.85);
}
.catalog-group-head{
  display:flex;align-items:baseline;gap:14px;
  margin-top:60px;margin-bottom:24px;
  font-family:var(--font-serif);font-weight:400;
  font-size:1.6rem;color:var(--ink);
}
.catalog-group-head:first-child{margin-top:0}
.catalog-group-head .count{
  font-family:var(--font-sans);
  font-size:.72rem;font-weight:600;
  letter-spacing:.12em;text-transform:uppercase;
  color:var(--m3);
  padding:4px 10px;background:var(--m3-soft);border-radius:999px;
}

/* ===================== PRINCIPLES (6 valores) ===================== */
.principles{
  display:grid;
  grid-template-columns:repeat(auto-fit,minmax(280px,1fr));
  gap:16px;
}
.principle{
  padding:32px 28px;
  border-radius:var(--r);
  background:rgba(255,255,255,.05);
  border:1px solid rgba(255,255,255,.1);
  transition:all var(--t);
}
.principle:hover{
  background:rgba(255,255,255,.08);
  border-color:rgba(255,255,255,.2);
}
.principle-num{
  font-family:var(--font-serif);
  font-size:.9rem;font-weight:500;
  color:var(--m3-light);
  letter-spacing:.04em;
  margin-bottom:14px;display:block;
}
.principle h4{color:#fff;margin-bottom:8px;font-size:1.1rem}
.principle p{color:rgba(255,255,255,.78);margin:0;font-size:.94rem}

/* ===================== PLAN ===================== */
.plan-wrap{max-width:520px;margin:0 auto}
.plan-card{
  background:var(--bg-soft);
  border:2px solid var(--m3);
  border-radius:var(--r-lg);
  padding:48px 40px;
  text-align:center;
  position:relative;
  box-shadow:0 24px 60px rgba(232,35,10,.16);
}
.plan-tag{
  position:absolute;top:-14px;left:50%;transform:translateX(-50%);
  background:var(--m3);color:#fff;
  padding:8px 22px;
  border-radius:999px;
  font-size:.72rem;font-weight:700;
  letter-spacing:.18em;text-transform:uppercase;
}
.plan-name{
  font-family:var(--font-serif);
  font-size:2rem;font-weight:400;
  margin-bottom:8px;
}
.plan-price{
  font-family:var(--font-serif);
  font-size:clamp(2.4rem,3vw + 1rem,3.6rem);
  font-weight:400;
  color:var(--m3);
  margin:24px 0 8px;
  line-height:1;
}
.plan-price small{
  display:block;
  font-family:var(--font-sans);
  font-size:.85rem;font-weight:500;
  color:var(--text-mute);
  margin-top:8px;
  letter-spacing:.04em;
}
.plan-features{
  list-style:none;padding:0;margin:32px 0;
  text-align:left;
}
.plan-features li{
  padding:10px 0 10px 32px;
  font-size:.95rem;color:var(--text);
  position:relative;
  border-bottom:1px solid var(--line-soft);
}
.plan-features li:last-child{border-bottom:0}
.plan-features li::before{
  content:'✓';
  position:absolute;left:0;top:10px;
  width:22px;height:22px;
  display:grid;place-items:center;
  background:var(--m3);color:#fff;
  border-radius:50%;
  font-size:.72rem;font-weight:700;
}

/* ===================== FAQ ===================== */
.faq-item{
  border-bottom:1px solid var(--line);
  padding:24px 0;
}
.faq-q{
  font-family:var(--font-serif);
  font-size:1.25rem;font-weight:500;
  color:var(--ink);
  cursor:pointer;
  display:flex;justify-content:space-between;align-items:center;gap:24px;
  list-style:none;
  transition:color var(--t);
}
.faq-q::-webkit-details-marker{display:none}
.faq-q::after{
  content:'+';
  font-size:1.6rem;color:var(--m3);
  font-weight:300;
  flex-shrink:0;
  transition:transform var(--t);
}
details[open] .faq-q::after{content:'−'}
.faq-q:hover{color:var(--m3)}
.faq-a{
  color:var(--text);font-size:1rem;line-height:1.7;
  padding-top:12px;
}
.faq-a p{margin-bottom:.8em}
.faq-a p:last-child{margin-bottom:0}

/* ===================== FOOTER ===================== */
.site-footer{
  background:var(--ink);color:var(--bg);
  padding:60px 0 32px;
  border-top:4px solid var(--m3);
}
.footer-inner{
  display:grid;
  grid-template-columns:1fr;
  gap:40px;
  align-items:start;
}
@media(min-width:780px){
  .footer-inner{grid-template-columns:1.4fr 1fr 1fr}
}
.footer-col h5{
  font-size:.78rem;font-weight:600;
  letter-spacing:.16em;text-transform:uppercase;
  color:var(--m3-light);
  margin:0 0 18px;
  font-family:var(--font-sans);
}
.footer-col ul{list-style:none;padding:0;margin:0}
.footer-col ul li{margin-bottom:10px}
.footer-col a{
  color:rgba(251,249,244,.75);
  font-size:.92rem;
  transition:color var(--t);
}
.footer-col a:hover{color:#fff}
.footer-brand img{height:42px;width:auto;margin-bottom:18px;filter:brightness(0) invert(1) opacity(.95)}
.footer-brand p{color:rgba(251,249,244,.65);font-size:.92rem;line-height:1.6;margin:0}
.footer-bottom{
  margin-top:48px;
  padding-top:24px;
  border-top:1px solid rgba(255,255,255,.1);
  font-size:.82rem;color:rgba(251,249,244,.5);
  display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;
}

/* ===================== WHATSAPP FLOAT ===================== */
.wa-float{
  position:fixed;bottom:24px;right:24px;
  display:inline-flex;align-items:center;gap:10px;
  padding:14px 22px;
  background:#25d366;color:#fff !important;
  border-radius:999px;font-weight:600;
  font-size:.9rem;
  box-shadow:0 8px 24px rgba(37,211,102,.4);
  z-index:99;transition:all var(--t);text-decoration:none;
}
.wa-float:hover{background:#1fb557;transform:translateY(-2px) scale(1.03)}
.wa-float svg{width:24px;height:24px}
@media(max-width:600px){
  .wa-float{padding:14px}
  .wa-float-label{display:none}
}

/* ===================== ANIMATIONS ===================== */
.reveal{
  opacity:0;transform:translateY(20px);
  transition:opacity 700ms ease, transform 700ms cubic-bezier(.2,.8,.2,1);
}
.reveal.is-visible{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){
  .reveal{opacity:1;transform:none;transition:none}
  html{scroll-behavior:auto}
}

/* ===================== UTILS ===================== */
.text-center{text-align:center}
.mt-32{margin-top:32px}
.mt-48{margin-top:48px}
.mb-0{margin-bottom:0}
.highlight{
  background:linear-gradient(180deg, transparent 60%, rgba(232,35,10,.18) 60%);
  padding:0 2px;
}